Business

What is this?

Every semester, our Business Team works hard on consulting projects. Listed here is a summary of what we worked on.

Boston Red Sox Sponsorships

Summary: Last semester, the Business team worked with the Boston Red Sox on creating new unique sponsorship opportunities outside of sports, which included making prospective deal valuations and value alignment.

Oklahoma City Dodgers Marketing

Summary: This project was focused on improving the email marketing for the Oklahoma City Dodgers (Triple-A Dodgers) and included diving into their internal data as well as analyzing demographics and other trends to maximize their email interactions.

Nashville Sounds Sports Betting Implementation

Summary: One of the most fun projects the Business branch has had was helping the Nashville Sounds (Triple-A Brewers) implement sports betting into their stadium right after it was legalized in Tennessee, which made for a ton of interesting research and unique perspectives.