Summary: We are working with Oakland Roots (USL Soccer Club) in the Bay Area analyzing data related to marketing + ticket sales. The goal is to work hand-in-hand with their analytics department to increase engagement and ticket sales.

Summary: We are working with Bleacher Report Creator Studio (BRCS). Bleacher Report Creator Studio (BRCS), Bleacher Report's beta livestream platform, is intended to create a dedicated home for live content and creator-driven experiences. The goal of BRCS is to bridge the gap between social reach and app engagement. The goal of this project is to look at what top competitor platforms like Twitch and YouTube Live are doing well, identify gaps and opportunities in the BRCS experience, and propose concrete, buildable ways to improve user acquisition, engagement, and retention. We will conduct a detailed competitive teardown of top-performing creator-driven, sports-centric streaming platforms,based on competitive research, propose implementation-ready feature recommendations, product experiments, and growth loops for product growth roadmap.

Summary: This project builds a comprehensive athlete management system that integrates various sports science data streams (e.g., GPS, force plate, NordBord) and displays insights through a series of interactive dashboards. This will include connecting sports science data via APIs to cloud storage solutions like Amazon S3 or Amazon Redshift and then using visualization tools such as tableau or power BI to build dashboards providing global team, positional, and individual player views.

Summary: Worked to develop and implement a comprehensive marketing strategy with a focus on increasing user engagement through targeted campaigns, expanding the company's market reach to attract a broader audience, and showcasing the value of AI-driven solutions in sports training. This project involved creating compelling content, identifying key market segments, and leveraging digital marketing channels to highlight the company’s unique offerings. The strategy effectively positioned the company as a leader in the growing intersection of sports and technology.

Summary: Last semester, the Business team worked with the Boston Red Sox on creating new unique sponsorship opportunities outside of sports, which included making prospective deal valuations and value alignment.

Summary: One of the most fun projects the Business branch has had was helping the Nashville Sounds (Triple-A Affiliate for the Milwaukee Brewers) implement sports betting into their stadium right after it was legalized in Tennessee, which made for a ton of interesting research and unique perspectives.